This Simple Rug Will Change Your Life… OMG This Is A Genius Idea.

We've all been there before: When that alarm goes off in the morning, all we can do is slap the snooze button, roll over, and pretend Monday doesn't exist. This new kind of alarm clock doesn't let that happen -- for better or for worse, the Ruggie is getting you the hell out of bed.

Funded on Kickstarter, the Ruggie calls itself the "world's best alarm clock." It forces users to actually get out of bed and step on it to turn it off. When you do, you're rewarded with motivational music or words to keep you from hopping back in. It might be the answer to your perpetual lateness that you've been searching for. See more about how the Ruggie works below.

The Ruggie is made of cushy memory foam, so stepping onto it on chilly mornings won't be a shock to your system. It also has several calming alarm sounds, so a harsh bell in your ear at 6am will be a thing of the past.

For more on the awesomeness that is the Ruggie, check out the video below.